10.29.2007

Computer Love and Refinery29



Huge thanks to Computer Love for the feature last week!

Cyberoptix Tie Lab a.k.a. Bethany Shorb, the original purveyor of "ties that don't suck", has just released her fall//winter line of neckwear for boys and girls - in 100% silk, deluxe microfiber and hand-woven Fair-Trade silk scarves...



Also, a reminder to check us out on Refinery29 shops - see specifically the lovely folks at All Purpose.

Working closely with other artists and designers to create an organic mix of merchandise, including 4VOO men's skincare products, ties by Cyberoptix, and accessories by Citizen:Citizen, All Purpose has also opened the door to special collaborations and exclusive customizations for patrons who, Tomassetti deems "the creative non-conformist."

10.26.2007

Chicago Tribune and new shops



Sharp Dressed Models: Sophie + Joe

Press!

All tied up

Look, let's not make this a big deal. The whole idea behind ties becoming a subtle fashion statement among men under 35 is that they no longer need to be on their way to a job interview or a wedding to snake one around their necks. So, the next time you see a young guy sporting a tie, refrain from the blush-inducing 20-questions routine and just let it slide so he can sink comfortably into his newfound casual, hip elegance...
[ Chicago Tribune, 10.25.07]

Big thanks to the Chicago Tribune for their review of our ties at Hazel in Chicago. Unfortunately it doesn't seems as if the photos made it to the web edition, but we can assure you that it is a lovely shop, and you should definitely stop on by!

We've welcomed a ton of new shops to our stockist family, most recently, Trueffelschwein in Berlin - ties should be arriving at their shop in about two weeks.

For Portlanders, we also welcome Tender Loving Empire - our ties should be there in about a week. We also have a HUGE shipment of new styles coming to Redux, 811 East Burnside suite 110.

10.18.2007



Models: Sophie, Joe
Wardrobe (capelet, dress, jacket, tie): Cyberoptix
Stylist: Bethany Shorb
Photographer: Bethany Shorb
Location: Detroit

This is more of the Argyle Key pattern - shot on Saturday.

10.17.2007

It lives + chemlab

I'll be resurrecting this space after a few month hiatus - it'll morph into the official Cyberoptix Tie Lab blog (which is what it was becoming anyway) - I may even have one of the fabulous interns take on some additional writing so there is actual content and not me just whining about being too busy to publish any.

Growing pains.

Things are pretty exciting around here and we'd like to share. Sharing is nice.



FluoroScrew. We've collaborated with Chemlab to design and fabricate their 2007 North American tour wardrobe and accessories. We've made custom ties, limited run t-shirts and intricate suit coats - here's your chance to get your own! A limited run will also be available at the merch booth at their live shows.

"FluoroScrew" is a hybrid design between Bethany Shorb, Michael Doyle and Bob Nixon, an expansion on our Screw tie.

xox

Bethany

10.13.2007

Plaguesley



Model: Kristi
Stylist: Bethany Shorb
Wardrobe: Vintage
Tie: Cyberoptix
Photo: Bethany Shorb
Location: Detroit

This is Part two of the last photoshoot downtown. More on Saturday!

The Black Plague causing bacterium, Yersinia Pestis has begun to invade the Land of Traditional Paisley, thus forming the mutant strain, Plaguesley. Original illustration, hand drawn from an electron microscope scan of Y. Pestis.

This is our second in the Disturbing Patterns series - where preppy tie patterns go wrong. More to come.

10.10.2007

Catstooth



Models: Kristi and Zack
Stylist: Bethany Shorb
Capelet and jacket: Cyberoptix
Ties: Cyberoptix
Photo: Bethany Shorb
Location: Detroit

This is the result of yesterday's photoshoot downtown - being in the studio full-time is by far, the smartest thing I've ever done. One more Disturbing Pattern to come tomorrow. Think black. (Think death, too.)

Disturbing Patterns: Catstooth. Just give your average houndstooth a quarter turn and add some shifty little eyes, all the sudden you have a whole different animal! Beware, they've evolved and are much more likely to eat you in your sleep than the ol' loyal hound.